Gerald Charles

Independent family-owned Geneva maison founded by Gérald Charles Genta in 2000; every watch derives from his original drawings under the motto Artistic Creativity, Technical Mastery.

Founded: 2000
Country: Switzerland

Founded in 2000 by Gérald Charles Genta under his two first names; he sold the company to the Ziviani family in 2003 and remained designer-in-chief until 2011.
The Maestro case shape derives from a 17th-century Roman monument by Francesco Borromini, a square crossed with an octagon, with the "smile" at 6 o'clock.
Relaunched in 2019 under CEO Federico Ziviani; the Geneva Atelier at rue du Mont-Blanc 3 opened in spring 2024.
The archive holds eleven years of Genta's late original drawings, many still unpublished.

Official site